I'm Tolu Opatola. I build and run the systems behind your customer lifecycle: email, SMS, CRM automation, deliverability, platform migrations, and the integrations that tie your stack together. Then I make the numbers hold up under scrutiny.
Email is one piece of it. The job is the whole system that runs your customer lifecycle.
Onboarding, nurture, conversion, and re-engagement workflows across the full journey.
One timed journey across channels, so messages never overlap, double up, or land at the wrong hour.
GoHighLevel and beyond: pipelines, appointment automation, and the workflows that move deals forward.
Authentication, list hygiene, and sender reputation fixed at the root, so the send actually lands.
Move platforms without losing data, automations, segments, or deliverability.
Shopify, Webflow, and WordPress work when the job needs more than an email build.
Real systems, real screenshots, real numbers. No stock mockups.
Campaign management built deliverability-first so the number held up.
A full lifecycle system covering five funnel stages.
Six sequences, 1,591 contacts, email and SMS together.
Four workflows, six templates, two coordinated channels.
8,373 contacts, escalating urgency, mapped end to end.
Seven conditions, five exclusions, one clean segment.
Transcribed from real Upwork reviews. Names omitted where they weren't legible.
Great work. Jumped on a call immediately. Knew ActiveCampaign. All in all, a job well done, thank you!
Tolu did an amazing job, I definitely recommend. A 10/10 of work. He will not disappoint and also was very patient with my busy schedule.
Working with Tolu was an absolute pleasure. He impressively completed everything in just one day. His expertise in email marketing, eye for design, and ability to create seamless, effective automations stood out.
Tolu is incredible. Got the job done quickly, communicated every step of the way, and was more on top of it than I was.
For six years I've built the systems that run customer lifecycles for e-commerce, SaaS, real estate, coaching, and media brands. That means email, but also SMS, CRM and pipeline automation, deliverability, platform migrations, and the store and integration work that ties it all together. The part nobody sees is the part that makes it work.
The platform is never the point. I work across ActiveCampaign, Klaviyo, Customer.io, GoHighLevel, and the rest, and connect them with Make and Zapier when a job needs more than one tool. Done right, the business grows and the audience is glad to be on the list.
Tell me what's not working. I'll tell you whether it's a copy problem or a system problem, and what I'd do about it.
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